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March 2012 Monthly Tip: Prospecting for bequest donors
I’m going to let you in on a little secret. Over the years, we’ve had clients who’ve paid tens of thousands of dollars to have their data analyzed by outside firms. They’ve been presented with fancy...
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June 2013 Monthly Tip: What exactly is the best way to convert online leads?
Can you ever really know if the data is applicable to your non-profit? Data-driven decision-making is a challenge fundraisers face. I’m an information gatherer. I like to read, and think, and mull. I...
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February 2014 Monthly Tip: It’s all about the data!
Although many of us may have started the year in a bit of a stupor from all of the good food and treats we consumed over the holidays, the polar vortex has likely snapped you out of it and you’re...
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How Do You Measure Up?
In a world where we’re all often guilty of comparing ourselves to colleagues, friends and even neighbours, one valuable metric that you do want to know is how you compare to your competitors. What...
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March 2015 Monthly Tip: 5 Fundraising KPIs to Track for your Digital Program
Late last year, we launched the State of the Canadian Web Nation Report and one particular finding keeps on coming up again and again. Of the more than 500 charities we polled, only 18.99% report that...
View ArticleData Mining For Gold: How To Reactivate Long-Lapsed Donors
Lapsed donors are often thought of as a ball and chain, weighing down an otherwise perfectly good donor file. But actually, the truth is that lapsed donors are simply a missed opportunity. The first...
View ArticleThe 5 Handiest Free Tools for Fundraisers
The to-do list of a fundraiser never ends – and our budgets don’t always quite line up with all the tasks we need to complete. Thankfully, we live in the digital age, where awesome free tools abound!...
View ArticleLifetime Value – the Only Metric You Need!
It’s an almost mythical number that comes up in team meetings and budget discussions: donor Lifetime Value. When mentioned, heads nod. Everyone agrees – it’s important. But when was the last time you...
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How To Improve Your Donor Upgradation Strategy
As we enter the final quarter of 2018, many of us fundraisers are focussed on our year-end fundraising campaign. Rightfully so. With 30% of annual giving occurring in December and 10% of annual giving...
View Article5 Easy Tips for Excellent Database Hygiene
Do you dread the point in your direct mail appeal production process where it comes time to review your variable proofs? Would you rather call in sick than go through the maddening back and forth with...
View Article3 Tips for Creating a Better Donor Database Audit
Spring is upon us and many organizations are starting to look back at the past year’s performance. How was your 2018? How did it differ from 2017? Now how did it compare to 2008? Did I throw you for a...
View ArticleHow to Use Data for Donor Love
Communication and Connection As fundraisers, we’re always trying to find the best possible way to communicate with our donors. Sometimes it seems like we’re just doing it to raise more money. And that...
View Article4 Easy Tips for Donor Database Maintenance
Maintenance is part of our daily lives whether we like it or not. Visiting the dentist twice a year, regular oil changes for your car, and replacing your furnace filter are all examples of beneficial...
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When It Comes To Direct Mail – Does The Size Of Your Program Matter?
It’s officially summer vacation season, so if you haven’t yet gotten your hands on this year’s All-Canadian Direct Mail Benchmarks study, I’ll forgive you! (But it is a rather good poolside read, if...
View ArticleTell Them “Why” – Insights from the Global Online Fundraising Scorecard
I have a feeling I’m on the cusp of a dreaded parenting rite of passage with my almost 2-year-old: the “why” phase. (For you seasoned parents mocking me for calling it a phase, please just chuckle to...
View ArticleWhen Things Go Off The Rails – and they surely will, at some point!
We’ve all had it happen. Things are humming along and all the ducks are waddling along in their rows when BAM! Printing errors happen. Like, the lettershop calls and the postal indicia on the envelope...
View ArticleBaking a Big Data Cake!
When we set about to bake our direct mail fundraising cake, it is easy to get excited about some of the higher-profile ingredients that go into the recipe. Things like the story and the artwork are...
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